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Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.

User Experience Design (BDes)

User Experience Design (BDes)

brantford  brantford

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User experience (UX) designers seek to create something new for the world by combining creativity, strategic design thinking, user research and social awareness. To succeed as a UX designer, you need to have the intellectual tools to think critically about the world and understand how cultural, societal, economic, political and environmental factors contribute to users' experiences. You will need to translate that knowledge into working prototypes that can be tested and continually improved. And you will need to be able to communicate and defend the importance of your ideas and your work to a wide range of users, stakeholders and the media.

We teach UX design from a broad perspective that includes digital solutions such as apps, as well as services, products, and spaces. Students learn both the theory and tools used by UX designers and receive hands-on training in psychology and UX research methods, design thinking, business strategy, prototyping and wireframing, usability testing, interface design, storyboarding, graphic design, web prototyping and more.

You'll start building your portfolio from your first semester in the program and work on real projects with clients from industry, government and community organizations. A full 12-month co-op opportunity is available after the student's third year.

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Program Highlights

  • co-op-icon.jpgCo-op is available (apply after first year).
  • Portfolio development: Tangible evidence of work.
  • Launchpad opportunities: Practical work and entrepreneurial experience.
  • Employable skills: CNN Money ranked UX Designer #14 in their top 100 jobs for 2015.
  • Experiential learning: Most courses working with real-world design challenges and real clients.
  • Interdisciplinary approach: Electives in journalism, public relations, psychology, business, cultural heritage, educational technologies, social justice and more.

Sample Courses

  • Design Thinking I and II
  • UX Strategy
  • Maker Lab I and II
  • Mobile Application Design Lab
  • Design Digital and Social Media
  • Web Design I and II
  • Design of Immersive Experiences
  • Information Design
  • Capstone Design Project
  • Visual Design I and II
  • Information Architecture
  • Project Management
  • Interaction Design I and II
  • Immersive Technologies

Admission Requirements

We encourage applicants of all academic backgrounds to apply.

Ontario High School Curriculum

  • Minimum admission range: low 70s.
  • Competitive admission range, based on last year’s admitted students: low 80s.
  • English at 70%.

Other Curriculums

Visit our admission requirements section to find specific requirements for international curriculums, other Canadian curriculums, transfer students and more.


Design Your Degree

These are a few popular academic opportunities which allow you to dive deeper into your major area of study or broaden your knowledge:

  • Psychology Minor
  • Media Studies Option
  • Leadership Minor/Option
  • Indigenous Studies Minor
  • Entrepreneurship Option
  • Game Design and Development Specialization

Check out other options to enhance your degree.

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